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There’s no such thing as new – and that’s a wonderful thing

Light Bulb by Adreine from The Noun Project

The hunt is always on for the next big thing in fundraising. The thirst for innovation, for that neat, new way to attract donors and supporters that no one has conjured before, is in so many ways the holy grail of fundraising today. Who will finally ‘crack’ digital? What will it take to make legacy fundraising reach its true, vast potential? What form of face-to-face might one day prove truly sustainable without being truly exasperating? Valid or otherwise, these questions get asked in charities and agencies across the globe. (more…)

How to Get Prospects to Call You Back

I used to jokingly tell people I was a professional “reacher-outer.” My day-to-day was just a fire hose of prospect outreach. But so often, I wouldn’t hear anything back. Nothing. So, I’d follow-up. Then I’d circle back, check in, touch base, ping, ping some more, and leave another message. And chase it with one last follow-up email. (more…)

How Much Money Will You Waste This Year?

2013 was full of negative press about wasteful charities. Much as we refute the claim the fact is we are wasteful; just not of the things we are accused of. waste not want not

Real waste is the money we spent on PR and strategists who had us cowering rather than robustly defending ourselves. How many potential donations have we wasted by obfuscating instead of standing up? Why did we accept the premise of the accusations and whimper rather than reject it and fight? When did we decide people were too stupid to understand it would take more than a £3 donation to save the world? (more…)