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Can anyone write a good direct mail pack?

proud-web-headerUnless you have been living in a hole for the last month you will have heard something about the latest campaign ‘proud to be a fundraiser’ from the Institute of Fundraising in the UK.

The essence of the proud to be a fundraiser campaign is not some naval gazing back slapping morale boosting exercise for the fundraising community. It’s about how organisations that are significantly growing their fundraising income are the ones where everyone in the organisation is both proud of what they do and the fundraising activities that enable them to do it. Because without fundraised income charities can’t achieve their mission. (more…)