Why? Because the definition of insanity is to repeatedly do the same thing and expect a different result. Up to 40% of new monthly givers in the UK lapse within months of sign up. How Read more…
In 2012, our Dutch initiative Alpe d’HuZes raised no less than 32.3 million euros. When we started out in 2006, we raised a little over 300,000 euros, so this year we brought in 100 times more than six years ago. That seems impossible and incredible at the same time, but that is what we do: impossible things. (more…)
This year a number of 101fundraising crowdbloggers are in attendance at IFC, and at this hour we are precisely halfway through the conference. Some of us have given workshops and the rest of us have followed them. We’ve laughed at the good humor of some of the excellent presenters, cried at moving examples of the best DRTV spots from around the world (the award for the best spot went to Action Against Hunger for The Share Experiment), shared a few drinks, and mostly just enjoyed the rare chance to take a break from the “to do” list and share inspiration and ideas with some of the best in our business from around the world. (more…)
As consumers we are now constantly connected, over two billion of us have 24/7 access to the internet and globally more people have mobile phones than access to electricity or clean drinking water. We are Read more…
Today, all over the world, thousands of ordinary people will decide to start doing something amazing. Every month, they’ll give their hard-earned money to causes that they may never have heard of before, to help people they will never meet or protect places that they will never visit. (more…)
The Colonel and the College
On 23rd June 2009 the governing Council of the London School of Economics (LSE) agreed to accept a gift from a group of companies in Libya channelled via the Gaddafi International Charity and Development Foundation, controlled by Saif Gaddafi, son of Colonel Gaddafi the country’s ruler. In July 2009 LSE awarded Saif a PhD in philosophy. This story emerged in the media only after the uprising against the Gaddafi regime began in February 2011.
LSE was attacked in the UK press for having accepted the gift and the controversy grew so severe that by March 2011 the Director of the LSE resigned. The LSE Council later funded an independent enquiry led by Lord Woolf.
As Lord Woolf’s report makes clear, when the gift was being considered Libya was being seen as a potential friend by the West. The UN Arms Embargo had been lifted in 2003 and Libya was dropped from the list of “countries that sponsor terrorism” in 2007. The Colonel had met Tony Blair in 2007. By 2009, Libya was seen as progressing steadily in the right direction.
But just two years later the Colonel had become a reputational risk. The School’s reputation had been damaged, and the Director’s neck was on the block. (more…)
If you’ve ever considered raising money through direct response television, you really need to make sure your organisation is ready for it. This was really brought home to me earlier this year, when Lucy Caldicott from CLIC Sargent explained to me the issues she’d had to think about before embarking on drtv fundraising with her cause.
So, with thanks to Lucy for the inspiration, here are some key issues for you to consider.
1. Are you televisual?
Sounds obvious really. But to work on TV you need to be able to tell your story in a way that is highly emotionally engaging. It’s not so much an appeal to the heart, head and spirit. It’s more an appeal that grabs you by the guts. Hmm, nice image.
Given the above, it’s no surprise that causes working with children and animals have a head start when it comes to drtv.