In 2012, our Dutch initiative Alpe d’HuZes raised no less than 32.3 million euros. When we started out in 2006, we raised a little over 300,000 euros, so this year we brought in 100 times more than six years ago. That seems impossible and incredible at the same time, but that is what we do: impossible things. (more…)
Our initiative Alpe d’HuZes started in 2006 with 66 bikers who wanted to bike the Dutch mountain Alpe d’Huez in France and make a difference in the fight against cancer. We were aiming for 50,000 euro, but we raised 350,000 euros and were suprised by our succes.
How in the world of cancer and fundraising was this possible? (more…)