Those three little words that mean so much…

img (2)There’s a question that many fundraising folk ask each other at this time of year. ‘Will I see you in Holland?’

Maybe it’s a testimony to the clout of the International Fundraising Congress that it’s become synonymous with a country (or maybe Holland is just shorter to say?) Either way, I look forward to seeing you in Holland this year.

I’ve been privileged to be part of the great team organising the event this year. In developing this year’s theme and content, we came down to just three words that sum up what fundraising is all about:

Inspire. Connect. Transform. (more…)

Are you really ready for TV fundraising?

This is just one of the questions I’ll be helping Master Class delegates to answer at the International Fundraising Congress.

If you’ve ever considered raising money through direct response television, you really need to make sure your organisation is ready for it. This was really brought home to me earlier this year, when Lucy Caldicott from CLIC Sargent explained to me the issues she’d had to think about before embarking on drtv fundraising with her cause.

So, with thanks to Lucy for the inspiration, here are some key issues for you to consider.

1. Are you televisual?

Sounds obvious really. But to work on TV you need to be able to tell your story in a way that is highly emotionally engaging. It’s not so much an appeal to the heart, head and spirit. It’s more an appeal that grabs you by the guts. Hmm, nice image.

Given the above, it’s no surprise that causes working with children and animals have a head start when it comes to drtv.

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Creative fundraising: lessons from the frontline

When did you last have a frontline experience with the cause you work for? Out of the office. On the ground. Sleeves up. Tough stuff. It’s more likely you did it if you work in a small organisation. Or an enlightened large one.

Personal experiences inspire great fundraising. I was reminded of this when I spent time in Borneo. I was there not as a fundraiser, but as a volunteer project manager. My mission? To reinvigorate a small run-down orangutan sanctuary. The place looked after primates rescued from hideous ordeals. Most had TB and so can never be returned to the wild.

Here are some of the creative lessons I was reminded of. I hope they help in your fundraising world:

1. Change your perspective: I began work by getting all the programme staff inside a cage. They had never been in one before. (more…)

My very expensive fundraising film info-graphic

Remember about 20 years ago when we all suddenly got Apple Macs? Suddenly anyone could be a graphic designer! Or, correction: suddenly anyone could be a really terrible designer.

Cut, fade 20 years… and suddenly through our phones, cameras, laptops everyone can be a film-maker. Often, a really bad one.

I watch loads of films and drtv made by charities and their agencies, and lots of them are rather unfit for purpose. So I drew the vastly sophisticated info-graphic below to explain where things go wrong. Rocket science it isn’t. Yet, still so many films fail because they ignore it.

(And I’ve just realised it works for most other forms of fundraising communication too).

Very expensive infographic

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