Retention Song

If you are really going for retention in 2013 you have to record the Retention Song with your Fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, Read more…

It wasn’t raining when Noah built the ark

Recently I had some fundraisers over to catch up on fundraising developments. They wanted to pick my brain on what I think is “good fundraising” and “where things are going”. These conversations are always interesting, because it helps me shape my own thinking on what is really important to work on.

A diversity of topics surfaced the table in approximately 90 minutes: acquisition channels, retention programs, engagement opportunities, stricter privacy laws, reporting environments, team structure, key information sources, etc.

Because acquisition always seems to get more difficult, it is a topic that is always addressed. This is wonderful, because we absolutely need to talk about it. But it’s not enough to talk about it as part of a 90 minute informal exchange of ideas. If we’re serious about creating new recruitment channels, before the old ones are completely gone, we need to hurry up.

Why is that we’re still not serious about the replacement of recruitment channels that are fading away? (more…)

Social Network Fundraising: The Beginners Guide

This is me running 16km and raising €2,549 for the Dutch Cancer Institute (NKI-AVL). The target was only €200.

Social network fundraising works because of two reasons: (1) you are asking your own network, and (2) the fundraising is being done publicly. This combined provides a healthy and effective social peer pressure.

When you were young you probably had to do a sponsor run at school. You had to get pledges from your neighbors and family for a quarter or 50 cents per lap. Remember that your neighbor always said: “So, what is the rest giving?” This is the best way to describe social network fundraising, she didn’t even hesitated. Straight away she went into the “how much” discussion…

Recently I gave a presentation for the participants of the ATMA Challenge. In this fundraising event 30 young professionals will climb one of the Himalaya mountains (6,764 meter!). Every participant has to raise 2,000 euro for educational projects in India, so that adds up to 60,000 euro in total. My presentation contained 16 tips on how they can raise this money.

I am convinced that 2,000 per participant is too low. Just before I went there I posted on Facebook: “They are going to raise 100,000 euro. They just don’t know it yet.(more…)