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Retention Song

Published by Reinier Spruit on

If you are really going for retention in 2013 you have to record the Retention Song with your Fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me…

The best performance can do the opening plenary at all fundraising conferences in 2013! Who says fundraising can’t be fun?

Retention Song (on the tune of “Redemption Song” by Bob Marley)

Our donors, yes, we ask them;
Ask them and not only once,
Even after they give more
Not a relation here
But our goals de-serve more
By the touch of Aphrodite.
Our reward in this donation
Relationship.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs.

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Shed a tear for inactive supporters,
‘Cause none of you can stop them leave.
How long shall we ill non profits,
While we stand aside and look? Ooh!
Some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs;
Retention songs.


/Guitar break/

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Wo! Shed a tear for inactive supporters,
‘Cause none of you-a can-a stop-a them leave.
How long shall we ill non profits,
While we stand aside and look?
Yes, some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs –
All we ever have:
Retention songs:
These songs of richdom,
Songs of richdom.

(applause)


Reinier Spruit

Reinier Spruit

Reinier is in love with fundraising since 2001. Ever since he's trying to improve his own fundraising skills and those of others. He's one of the original founders of 101fundraising. At the moment working with amazing clients through his one-man fundraising consultancy. Loves running and baseball.

11 Comments

Lisa Sargent · November 19, 2012 at 2:23 pm

L-O-V-E the mandatory Marley! There must be some musically minded folks out there who can make a YouTube video of this. Battle cry of the fundraisers: “Retention songs, retention songs….” Awesome, Reinier. Thanks. :-)

    Reinier Spruit · November 19, 2012 at 9:43 pm

    Thanks Lisa! Any performance of the Retention Song I see coming by will be posted here!

Charlie Hulme · November 19, 2012 at 5:26 pm

GENIUS!!! I’d like to see a follow up welcome tune ‘I Just Called To Say THANK YOU’

Gail Perry · November 20, 2012 at 12:55 am

Love love love this blog! I’m tweeting it too. We are so burned out that we do need some humor. Thanks so much Reinier!

    Reinier Spruit · November 20, 2012 at 9:12 am

    Thanks Gonzalo! Thanks Gail! It was a lot of fun making this one!

John Grain · November 23, 2012 at 2:43 pm

Great we loved this – so much so we have responded with one of our own (on the same theme of course).

So Wham’s Last Christmas (The JGA Supporter Care Mix) can be found on our website http://www.johngrainassociates.com or on UKFundraising.co.uk here http://www.fundraising.co.uk/blog/2012/11/23/retention-song-last-christmas-jga-supporter-care-mix-0

    Reinier Spruit

    Reinier Spruit · November 23, 2012 at 3:35 pm

    Haha, fabulous, excellent, great! Love it!

    Who else?

Retention Song - the fundraiser's anthem - UK Fundraising · April 4, 2013 at 11:32 pm

[…] 101fundraising.org/2012/11/retention-song/ […]

From Retention Song to Last Christmas (The JGA Supporter Care Mix) - UK Fundraising · April 4, 2013 at 11:32 pm

[…] Like many others, we thoroughly enjoyed Reinier Spruit’s excellent lyrical reworking of the classic Redemption Song into Retention Song. […]

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