ASKphobia: How to Overcome Ask Aversion

askingformoneyWhat is your biggest fear?

I’ve often heard that more people are afraid of public speaking than of death. In the non-profit world, I think more fundraisers are afraid of asking for money than the death of their organization.

I work in major gifts. I ask people of means to invest large amounts of money in the cause I represent. I love it. But, I find it shocking how often fundraisers say to me: “I could NEVER do what you do” or “How can you ask someone to give YOU all that money”. I’ve heard similar objections to direct mail asks, door-to-door programs and asking donors to consider legacy gifts.

Fundraisers everywhere are ASK-averse, ASK-phobic, and worse yet anti-ASK. (more…)