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Make loyal donors not war

Thinking about human psychology is something I find myself doing often. It really interests me – which is handy, as there are insights into the human psyche that are innate within the discipline of fundraising. When I was browsing online a little while ago, following links through Wikipedia, I was fascinated to come across an entry on psychopathic personality disorder – mainly because I realised that I hadn’t actually understood what a psychopath really is until then. It said:

Psychopathy is a personality disorder that has been variously described as characterized by shallow emotions … lacking empathy, coldheartedness, lacking guilt, egocentricity, superficial charm, manipulativeness, irresponsibility, impulsivity … promiscuous sexual behaviour, many short-term marital relationships, and antisocial behaviours such as parasitic lifestyle …

I found myself recalling this again, in the context of relationship fundraising, prompted in part by this recent post on 101fundraising by Ken Burnett. I realised there are a lot of brands out there that behave like psychopaths. (more…)