The Wall Street Journal described him as “an assassin of all things right-wing.” The
American Association of Political Consultants placed him in their Hall of Fame, and the
Direct Marketing Association gave him their Lifetime Achievement Award.
Roger Craver is, in fact, a disruptor and challenger of the status quo. A pioneer in direct
response fundraising in the 60’s, telemarketing in the ’70s, online information services in
the ’80s, multi-channel fundraising and communication in the ’90s, and donor-designed
strategies today, he brings an experienced and critical eye to the greatest problem faced
by today’s nonprofits: donor retention.
Roger, who today edits the daily Agitator, helped launch or build some of the household
names in the nonprofit advocacy sector: Greenpeace, the National Organization for
Women, World Wildlife Fund, Habitat for Humanity, and Amnesty International.
When the International Fundraising Conference opens on Wednesday in the Netherlands it will not only benefit attendees, it will send a signal on the power and importance of “curiosity.” Folks spend a lot of money, Read more…