Digital channels have changed the ways we work with fundraising, but how is it disrupting the donor relationship?
It’s the dream of any fundraiser: something just magically raises millions in a few days. Like Nomakeupselfie in the UK, and the cold water challenge that suddenly swept Norway. Literally millions suddenly flowed to unsuspecting Read more…
If I told you that you could double your digital fundraising quite easily, wouldn’t be stupid of you not to? I think everyone would agree. Yet the sorry state of affairs is this- donation forms suck, and people are not fixing them.
There is this stubborn belief in fundraising, that if someone has decided to support a charity, surely they will do so even if the donation form is a bit heavy. This is simply not true. (more…)