101fundraising
How digital disrupts our relationships with donors
Digital channels have changed the ways we work with fundraising, but how is it disrupting the donor relationship?
Latest posts
There is no ‘average conversion rate’
A question that I get asked all the time is, “What is the average conversion rate on a non-profit website?”. I can’t count the number of times I’ve had this discussion. And my view is Read more…
campaigns
How to DIY a digital strategy that actually works
Wouldn’t you like to relax and have a digital strategy that works, rather than chase the latest new social media channel and always wonder if you’re spending your time in the wrong place? You can Read more…
communication
Why so many organisations fail at Facebook
If you find Facebook is not really working for your organisation, I am willing to bet that it is not Facebook’s fault – it’s yours. Too many take too lightly on their social media work Read more…
acquisition
You can never make a #nomakeupselfie or a cold water challenge-trend. But you CAN be ready for it.
It’s the dream of any fundraiser: something just magically raises millions in a few days. Like Nomakeupselfie in the UK, and the cold water challenge that suddenly swept Norway. Literally millions suddenly flowed to unsuspecting Read more…
individuals
Double your digital fundraising – by fixing donation forms
If I told you that you could double your digital fundraising quite easily, wouldn’t be stupid of you not to? I think everyone would agree. Yet the sorry state of affairs is this- donation forms suck, and people are not fixing them.
There is this stubborn belief in fundraising, that if someone has decided to support a charity, surely they will do so even if the donation form is a bit heavy. This is simply not true. (more…)