There’s no such thing as new – and that’s a wonderful thing

Light Bulb by Adreine from The Noun Project

The hunt is always on for the next big thing in fundraising. The thirst for innovation, for that neat, new way to attract donors and supporters that no one has conjured before, is in so many ways the holy grail of fundraising today. Who will finally ‘crack’ digital? What will it take to make legacy fundraising reach its true, vast potential? What form of face-to-face might one day prove truly sustainable without being truly exasperating? Valid or otherwise, these questions get asked in charities and agencies across the globe. (more…)