Wake up to the new rules of fundraising!

Right now I feel like throwing a bucket of ice over the sector we fundraisers work in and shouting “wake up!”.

Years ago I knew something had changed in fundraising. I didn’t know what. Like us all I could see the symptoms such as rising acquisition costs, and falling response rates. I could certainly feel the pressure. So in between jobs I sat and read and read – books like Sticky Marketing, The Networked Non Profit and The New Rules of Marketing and PR. Surfacing from these fantastic reads I knew the rules of fundraising had changed. Over the last three years at SolarAid I have been learning how and doing by best to apply them.

This blog summarises my learning. (more…)