‘…they called me back two hours after we presented, to say not only did they really want to work with us, but they had even decided to cancel the final stage of their own process, Read more…
When several years ago, Alix Wooding and her then team at Alzheimer’s Society won the partnership (worth £7.5 million) with UK retailer Tesco, it was the second time her charity had won the Tesco partnership in a decade. For the same charity to be selected again so soon was unprecedented. And it was not through luck.
Though the pitch included some fabulous touches, more importantly, they did not make the fundamental errors of pitch design that happen in 95% of corporate fundraising pitches.
I’ve spent 14 years as a fundraiser, pitch coach and trainer to fundraisers. And after conducting interviews with some of the most successful pitchers on the planet, I have noticed fascinating patterns in how the regular winners approach pitch design. Their habits are different from those who work hard but usually fail to get through. (more…)