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Donor Acquisition through Webinars? Worth a Try?

jpg_2033-Laptop-Cartoon-Character-Waving-A-Greeting-300x268I recently received an “exclusive” invitation for “select” guests to participate in a live webinar aimed at getting prospective students to enroll at a distance learning institution. Participants were promised the opportunity to interact with faculty members as they outlined their syllabus, connect with current students and even to discuss career paths with past students. In general the 60 minutes online were agreeable:  informative, fun and, yes, a little pushy – with incentives designed to get prospective students signed up to a course of study as soon as possible. While I decided against this particular course of study I realized there is a lot of potential in this webinar format for making sales and I wondered how it could be used for fundraising? (more…)

The last word

This is the very last 101fundraising blog post of 2012 and incidentally also our 200th. It therefore seems doubly appropriate to round out the year with a retrospective look at the year (almost) gone by. Read more…

Isn’t it just a little too easy to opt out of charitable giving?

Surely we all want to be charitable, to make a difference with the small amount of money we can spare each month? It’s not even that it’s a selfless gift… signing-up to donate to charity on a regular basis makes us feel good and, provided it’s a cause we’re aligned to, provides a whole new area for research, reflection and discussion (who knows, we may even encourage our friends and family to commit to the cause too). (more…)

Retention Song

If you are really going for retention in 2013 you have to record the Retention Song with your Fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, Read more…

Fundraising on the edge

Just because they make verbs out of intuition and alchemy doesn’t mean they don’t know what they’re about.

 

I’m sitting in a circle of nine apparently sane people at a beach resort just outside San Diego, California and I’ve just been passed the talking stick. As I grasp its fur-covered handle the eagle’s feather attached to the other end wiggles slightly, indicating that I have to speak. I’m told I have to end my thought, which I’m not allowed to prepare in advance, by saying ‘I have spoken’, to which in unison the group will respond ‘A-ho’, Native American for ‘So you have’. In the near background a barefooted guy with bells on his feet is playing a didgeridoo. These are so-called ‘wisdom circles’ and I’m in a workshop on transforming philanthropy, where on their business cards the organisers have job titles such as the questor, the integrator, the potentiator, the torchbearer and the tribal chief. Fear grips me as I grip the talking stick and wonder ‘What, in the name of sanity, am I doing here?

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The ‘F’ word

Taking risks and failure go with the territory. (Image © francesconegri) Coming back to the office after IFC, I made an overarching discovery that touches on everything else I learned: I am terrified of failure. Read more…

32 million euros and it’s still not enough!

In 2012, our Dutch initiative Alpe d’HuZes raised no less than 32.3 million euros. When we started out in 2006, we raised a little over 300,000 euros, so this year we brought in 100 times more than six years ago. That seems impossible and incredible at the same time, but that is what we do: impossible things. (more…)

Live from IFC!

 

This year a number of 101fundraising crowdbloggers are in attendance at IFC, and at this hour we are precisely halfway through the conference. Some of us have given workshops and the rest of us have followed them. We’ve laughed at the good humor of some of the excellent presenters, cried at moving examples of the best DRTV spots from around the world (the award for the best spot went to Action Against Hunger for The Share Experiment), shared a few drinks, and mostly just enjoyed the rare chance to take a break from the “to do” list and share inspiration and ideas with some of the best in our business from around the world. (more…)