Margaux is currently living in Sydney, Australia, working closely with incredible clients at Flat Earth Direct, creating digital and direct mail campaigns with them to help change the world. This Canadian fundraiser misses her compatriots in London and Toronto, where she learned almost everything she knows, but is enjoying the Australian sunshine a little too much to leave any time soon.
How many of you have been frustrated by the hype of the ‘next big thing’? Our whole sector experienced it last year when #nomakeupselfie and the #icebucketchallenge took off – ‘create a campaign just like Read more…
Since I’ve been working in fundraising, and especially over the past year, I’ve been noticing the similarities and the differences between fundraisers that I really admire.
They all live by the principles of Relationship Fundraising, but some really take donor-love to the next level, while others simply use the building of donor relationships as another tool to achieving great results. (more…)
It’s pretty much impossible to be a fundraiser these days and not be thinking an awful lot about retention. As a sector, we’re losing more donors than we’re bringing in, and it’s getting scary to Read more…
Before I left Toronto and moved to London last year, friends, family and fellow fundraisers sent me off with words of wisdom, plenty of hugs, and a few thoughtful parting gifts, small enough to fit Read more…
I’m writing this on the one-year anniversary of my move from Toronto to London, so you’re reading this one year after I started my career as a professional fundraiser, and what a lot has changed during that time. I’ve gone from fundraiser in theory, to fundraiser in practice; blogger, to paid writer (ha!).
But there’s another difference that has been developing more recently and at the IoF National Convention last week, it finally hit me – I’ve fallen madly, deeply, head-over-heels in love with legacy gifts.
This may come as a surprise to those who knew me in Toronto because I used to be quite vocal about my distaste for this field of fundraising. I thought it was dull, cold, and frankly it bored me half to death when we studied it in school (pun intended). (more…)
Exactly one year ago, I read a blog post that hit me like a punch in the gut. It was Austin Kleon’s How to Steal Like an Artist, and it got right down and spoke directly to everything I was struggling with at the time. I was about to finish grad school and was terrified that I didn’t have what it would take to make it out in the ‘real’ world. Simply reading Kleon’s words changed my whole outlook. I immediately wrote in my own blog about how it made me feel. That post then turned into my first TEDx talk two months later. The reaction from nearly everyone was one of complete understanding. It turned out I wasn’t the only one with those fears and insecurities – I was just finally saying it out loud. (more…)
In my role at a fundraising agency, I don’t have much chance to speak to anyone aside from my co-workers and the fundraising departments of our charity clients. I get to read nice case studies and hear my accounts department talk about the clients’ work, but I rarely get to see this work for myself. And it’s just not the same.
That’s why last week, I was excited to get out of the office for a few hours and head south of the Thames to do a couple of interviews. I got to speak to two women who work for one of the UK’s leading medical charities, helping people to pick up the pieces and move on after being suddenly struck with a serious medical condition. By acting as a support system to their patients, aiding them with almost every aspect of their lives – sometimes for years as they recover, they are heroes to those they help.
I can’t get into the specifics of their work due to confidentiality, but I can tell you that while speaking to these women and seeing their eyes well up with tears as they told the stories of the people they work with, I felt injected with a shot of inspiration. (more…)
This week, I’m in the midst of my very first International Fundraising Conference in Holland. 2011 has been a whirlwind of a year and being here feels like a dream, rubbing shoulders with the best of the best.
I’m volunteering as a session leader, which means I was also able to attend the Masterclass sessions on Tuesday afternoon and Wednesday morning. Luckily, I was assigned to my first choice session: The Joy Of Storytelling with Sean Triner. As a brand new copywriter, I felt I could use all the writing advice I could get. (more…)