A checklist for your acquisition program

Last week Reinier wrote about a really important topic – planning for the future of your acquisition program. I’d like to expand on his post by sharing an additional tool, and offering a simple checklist to use in your donor recruitment planning.

In the last blog you read about the Hype cycle (and if you haven’t, please read it here.) A second tool to consider in your planning is one that you have probably seen before: the BCG matrix. This tool divides your offerings into four groups, depending on their market growth and market share. But here’s a retooled version for an acquisition program. (more…)