In my previous blogs, I talked about “drip-drip” marketing for legacy fundraising and about organising a legacy event. Now, I want to discuss how using a “personal touch” can help legacy fundraising
In Indonesia we have a phrase ‘Tak kenal maka tak sayang’— which means “if you don’t get to know people, it’s impossible for you to care for them.” And with legacy fundraising, personalisation can be a VERY important factor.
In the WWF Network, globally, we have 24 national offices that have a legacy program. (more…)