Over the last years, fundraising events have become more and more important. Events like the Dutch Alpe d’Huzes (20M in 2011) and Roparun (4,9M), and the UK Cancer Research’s Race for Life (raising over £362 million since 1994) clearly indicate the potential of person-to-person fundraising. Our most dedicated supporters are no longer just our ambassadors, they become fundraisers themselves!
When you’re considering organizing your own event, great info can be found online on choosing the right event for your organisation, like e.g. the Convio Report “Peer-to-Peer Event Fundraising for Everyone – Choosing the right event for your organization”, or, on our own 101fundraising blog: How much can I expect from my fundraising event?
However, with the growth of the number of events, also more and more critical notes can be found. Questions whether the market for (sporting events) isn’t becoming saturated quite rapidly, given the large amount of initiatives at this very moment. Some of them hardly reach the break-even point, still others are already quite profitable the first year. So, even more important, questions arise on the effectiveness of these events, like e.g. the interesting article Are Charity Walks and Races Worth the Effort?