Give the donor what he needs …
… not what you want to sell him.
Sounds so easy, you wouldn´t think twice about it. Yet the opposite happens all of the time. Just count the number of times you´re watching the tele at home, nice and cosy with the kids. And these adverts come on, telling your offspring they should collect these Bagukan action figures of those brand new BeyBlades. And there you find yourself again in the Toys`r´us wondering how the hell you got yourself talked into this, shopping for stuff you don´t want, your kids don´t need, but some marketeer who knows all about ´share of wallet` needs to sell.
And it´s about that feeling “how the hell?” that I want to talk to you, in relation to fundraising of course. Recently I spoke to a guy I know quite well, who has done a lot in fundraising, especially telemarketing. He gave me his opinion on this and I must admit he hit a nerve. (more…)