The power of ‘no’

noTo fundraisers, hearing the word ‘no’ can be a little jarring. Sometimes even a little awkward.

As a direct marketer, it’s never bothered me so much. In many ways, crassly it’s a numbers game. For me, ‘no’ simply means, “there’s nothing to see here”.

And on I move. Looking for more and better ways to find people who say ‘yes’.

Until recently. (more…)

Dear events. Meet direct marketing.

I’m an unabashed direct marketer. Turned fundraiser. Or if we’re being pedantic, direct response fundraiser.

I live and die by results. It’s why (I think) our clients like working with us. No fluff, no window dressing. Just out and out obsession with producing great results.

Facetiously, it’s in part why I never really “got” events. When I started fundraising and met event fundraisers I felt uneasy when I was told that their event didn’t raise much cash but generated a “heap of awareness”, and “was great for stewarding some major donor prospects”. (more…)

Think face-to-face: think mobile

It really does make sense when you think about it. Using mobile as the key device to keep in touch with donors recruited on the street.

Think about it.

The average age of F2F recruits around the world is usually late 20’s, early to mid 30’s.

Almost 60% of Aussies own a smartphone, and around 18% a tablet device. These figures replicated in most developed fundraising nations. Overlay this with age and our key F2F recruits one of the most smartphone/tablet active groups, around 80% of them actively using a mobile device.

Most F2F donors are on the phone (or pretending they are) prior to being approached. Which means they’re “on the go”, as in mobile. Not sitting still.

And let’s face it: a mobile device makes it really easy these days to share content. Great content. At your fingertips.

So why therefore are we stuck in the mid 90’s when it comes to our attitude toward caring for donors recruited on the street? (more…)

Getting digital really working

So what does a solid, well performing digital fundraising program look like?

It’s the question I’m often asked, and am going to share, as best I can in a little under 1,300 words.

Dispelling the myths

One of the most frustrating things about the digital world is that it is full of illusion, and quite a lot of BS.

Here are some of my favourites:

  • Social media is the next big thing and will transform charities fundraising programs
  • Digital is completely different to the offline world, and as such different teams should be working on each program
  • Email and landing page copy must be short (more…)