Convincing a board to give. It still is difficult in the Netherlands. Even when it comes to giving in times of a major gift campaign. Even when they know that giving as a board member will be inspirational, that it will set an example for prospective donors. Then why is it so hard to convince NGO boards?
I thought about this a lot last week. I did some research and had great discussions with colleagues and fundraising friends about it. We came up with several reasons why (Dutch) board members are still not that enthusiastic about giving to their organization. It had to do with culture: the culture of asking, the culture of giving. And even Dutch culture. (more…)
“Everybody who donates to our organization is a friend to us. We make no difference in how we treat our donors.” It’s about a year ago when Eveline Aendekerk, executive director of dance4life, said this to me. At first I thought she shared this as her ‘vision on fundraising’ to me, as a lot of fundraisers do. But she went on and told me about the friends4life concept. And I learned that when Eveline talks about her donors as her friends, she means it literally. (more…)