101fundraising archive of campaigns

Fishing for P2P Fundraisers

By Jillian Stewart • April 28, 2016

As professional fundraisers we often feel like fishermen. We dangle our best case messaging like bait over a pool of potential donors and wait patiently (or not so patiently) until they take it and make a gift.
But when it comes to peer-to-peer (P2P) fundraising, the fishing becomes even more challenging. …

The Future of Fundraising is Organising. Because Together, We Can …!

By Matthew Sherrington • April 25, 2016

The future of fundraising will no doubt be something we don’t even know about yet. You know, the next Big Thing. Of course, it’s going to be digital, isn’t it? Probably. Maybe. Or it could be as simple as embracing supporters as partners, and thinking about engaging with them differently.
The …

How to DIY a digital strategy that actually works

By Beate Sorum • April 18, 2016

Wouldn’t you like to relax and have a digital strategy that works, rather than chase the latest new social media channel and always wonder if you’re spending your time in the wrong place?
You can have that! Luckily, there’s a really simple framework for getting some zen and peace of mind. …

Will you help make 2016 the year of the donor?

By Richard Spencer • January 14, 2016

The year just passed will probably get, and deserve, some colourful descriptors from fundraisers, most of them uncomplimentary. In Britain particularly it was uncomfortable, to say the least. But as the year ended a number of encouraging signs were emerging that point towards some real potential for 2016 to be …

This Christmas there is a #manonthemoon

By Lucy Gower • November 12, 2015

On the real and virtual high streets of the UK, John Lewis – an employee owned UK department store – owns Christmas. The launch of the John Lewis Christmas advert has become an important part of British Christmas preparations. This years advert ‘Man on the Moon’ was released last Friday …

How we Raised the $ to Sponsor a Large Refugee Family from Syria

By Rebecca Davies • November 6, 2015

We’re The Ripple Refugee Project, a group of private citizens in Toronto who’ve come together because we want to help refugee families start new lives in Canada.And under Canada’s Private Sponsorship of Refugees Program, that first means fundraising.
Of course, fundraising is only one part of the resettlement process; there are …

Four Things from #IFC2015 That Will Help You be a Better Fundraiser

By Rory Green • October 29, 2015

The Resource Alliance’s International Fundraising Congress is hands down the best investment a fundraiser can make in their career and themselves. Every year, some of the best minds in fundraising gather in Noordwijk to elevate the sector. I had the privilege of attending this year and I came away with …

This is about big ideas.

By Alan Clayton • August 31, 2015

There are many little details that drive great fundraising, but they count for nothing if the big idea is not right. This is evidenced.
The ‘big idea’ is one of the trinity of big chunks that organisations must get right if they are to create massive growth in their fundraising programme. …

Yesterday’s Trail-blazing and pointers for tomorrow. Listen up.

By Matthew Sherrington • August 10, 2015

You’ll have to be my age or older if you know the name of Harold Sumption. And even then, you probably won’t. But you should. Harold was there at the beginning of modern fundraising. He practically invented it. Harold was the giant on whose shoulders today’s Fundraising Greats stood.
Harold was …

Gloves Off 2: Innovation

By Tony Elischer • July 31, 2015

Beg, Borrow or Steal?
Every charity I know of now has firmly embedded in its fundraising and marketing strategy an objective around ‘innovation’ and the need to develop new ideas, new target audiences or innovations within existing programmes. We used to focus on ‘creativity’ and the space to develop ideas, but …