Go out of business, talk to a kindergartner and other steps for getting to WHY 

By Jocelyn Harmon • April 27, 2017

Budweiser is bringing friends together. Chevy is keeping America rolling. And we’re all trying to keep up with the Kardashians.
For-profit brands just get it. Driving big sales is all about telling us on the most visceral level WHY we can’t live without them.
It’s no different for nonprofits.
If I’m going to …

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Go out of business, talk to a kindergartner and other steps for getting to WHY 

By Jocelyn Harmon • April 27, 2017

Budweiser is bringing friends together. Chevy is keeping America rolling. And we’re all trying to keep up with the Kardashians.
For-profit brands just get it. Driving big sales is all about telling us on the most visceral level WHY we can’t live without them.
It’s no different for nonprofits.
If I’m going to …

Building an effective supporter services function

By Beccy Murrell • April 25, 2017

For far too long, supporter services teams were considered to be a mere “back office” function, perhaps an extension of the individual giving department, and consigned to processing and administration.
But a major transformation of that outdated image has been under way, as organisations prioritise supporter engagement and adopt a greater …


The physics of cultural transformation

By Bill Toliver • April 20, 2017

While my work is focused almost entirely on helping social impact organizations create cultural transformation, it’s surprising how much comfort and insight can be found in the fundamental laws of physics that I learned in the early years of my engineering education.
For example, it is compelling to think about how …

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Why fundraising is so hard, and how ‘why’ can make it easier

By Charlie Hulme • April 18, 2017

May 2015 was a watershed month for our sector. The tragic death of Olive Cooke, and the subsequent media mauling, forced us (or at least some of us) to re-examine our “best” practise.
In the midst of the chaos, conscientious fundraisers gathered to try and make sense of what was …

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4 simple steps toward retention, loyalty and better donor experience

By Rachel Hunnybun • April 13, 2017

Anyone who knows me, or has seen me speak at conferences, will probably be aware of my ongoing love/hate relationship with Audi. I feel the same way about a visit to the garage as I do about going to the dentist – it’s not something I look forward to, tends …


The five Rs of supporter-focused fundraising communications – any questions?

By Matthew Sherrington • April 10, 2017

I recently had the chance to join a couple of The Resource Alliance’s IFC Pop-up conferences in South Africa to discuss putting your supporter at the heart of your fundraising communications. (By Skype, I hasten to add, joining for a live Q&A after the video of my IFC session). These …


‘Opt in’ will be bad for donors and very bad for the causes they support

By Ken Burnett • April 6, 2017

It should be resisted, vigorously and comprehensively. Here’s why.
I’m no enthusiast for small print or screeds of regulations. Put the two together and I quickly lose the will to live. So, my response to the UK Information Commissioner’s recent request for consultation on its latest round of draft regulations is …

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Fundraising AT people is all wrong. Here’s why.

By Giles Pegram • April 3, 2017

The basic problem with much of fundraising today is that we fundraise AT people.
Should we start by thinking of donors as existing to meet the charity’s needs? Or should we start by thinking about donors’ needs and aspirations? (And if we do, there’s every reason to believe we’ll raise more for …


Podcast: Fundraising as a route to peace building

By The Resource Alliance • March 27, 2017

Neichute Doulo, CEO of Entrepreneurs Associates, was named India’s 2016 Social Entrepreneur of the Year by the Schwab Foundation for Social Entrepreneurship. The Naga movement, one of the oldest unresolved armed conflicts in the world, has hampered economic development in the north-eastern region of India. As one of the main …

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2017 Digital Outlook Report: 62 percent of nonprofits have no digital program

By Meg Gardner • March 23, 2017

It seems kind of staggering, no? Nonetheless, that’s the finding from the third annual Digital Outlook Report, a joint effort of Care2, hjc, NTEN and The Resource Alliance.
The theme of this year’s report is “Advance Your Nonprofit’s Game to the Next Level.” It very helpfully shapes its findings into strategic information …


Resourcing out-of-hours social media

By Kirsty Marrins • March 20, 2017

When I wrote about how charities are missing out on valuable conversations on Twitter that take place out of hours and that they need to be flexible when it comes to managing their social media accounts, what I didn’t address was how exactly charities should be doing this.
I didn’t address …

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Best posts Q4 2016


The Top 50 blog posts of 2016!

By Meg Gardner • January 3, 2017


Happy New Year, everyone! Here’s to a year full of hope and promise, dreams fulfilled, goals met and new ones set.
As you know, the original 101fundraising team has passed the considerably weighty baton to us here at The Resource Alliance. Many of you know us and have been part of …

Simply the Best: Top 10 blog posts! (Q4 2016)

By 101fundraising • December 21, 2016

The final Top 10 of 2016. Simply an awesome list again. Superb content by great fundraisers. We have nothing to add. Read them all… Congrats to Matthew with the #1 position in the 4th quarter!
(The first post of 2017 will give you an overview of the best posts of 2016.)
Don’t forget: tomorrow …

Online charity benchmark 2016 – compare your website

By Victor van der Veen • December 12, 2016

Ever wondered how your online fundraising is doing? And how that compares to other organizations? Do you need numbers that can help you to set your goals? This online marketing charity benchmark tool will kickstart that process. We have analysed close to 12 million sessions, looked at more than 40.000 …

Make fundraising great again!

By Charlie Hulme • November 29, 2016

I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …

Changing fundraising. For good.

By Ken Burnett • November 24, 2016

Much has changed since the Commission on the Donor Experience was initiated in mid 2015. Early in the process Giles Pegram and Ken Burnett each set themselves the task of listing 10 things they’d most like to see change. Now, as completed projects (the CDE has 30+ of them, see …

Men in Fundraising: We have a problem. And it’s you.

By Matthew Sherrington • November 21, 2016

Only a few years ago a senior UK fundraiser was quoted in an article about staff development. He talked of getting his female staff mentors, to help them behave in a more ‘feminine’ way in their relationships at work and with donors. I’ve always remembered it, because I remember my …

Major Gift End of the Year To-Do List

By Karen Osborne • November 14, 2016

Major gift end of the year to dos are not the same as your annual giving big push and wrap up.
For annual giving, your focus is on the final appeal for the year, working on getting the words just right and the letter out the door. You’ve reviewed all of …

Are we managing a fundraising decline? Only if we let ourselves.

By Giles Pegram • November 10, 2016

“The Daily Mail is not inherently anti fundraising”, I recently and naively posted on a chat forum on Facebook.   The response was vigorous, and almost universally in disagreement.   I stand corrected.   But some of the language surprised me.
“Fundraising is currently being subjected to a concerted ideological attack by the state, …

I can’t thank you enough

By Reinier Spruit • November 3, 2016

Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic …

A donor relationship is not a trick

By Reinier Spruit • October 22, 2016

Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …

The trouble with vanilla…

By Lucy Gower • October 17, 2016

Over the years I’ve observed sparky, funny, passionate and clever people morph into vanilla shells of their former selves as they enter their office to get on with their professional job of being a fundraiser.
It’s a strange phenomenon. Somehow through our drive to excel in what we do – to …

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