Thinking of investing in segmentation? Be careful of these common and costly mistakes

By Charlie Hulme • November 13, 2017

Fundraising has never been easy. But it’s never been this hard. So, in an effort to fix the acquisition and retention problem, the sector’s looking for new/better ways to profile and segment prospects and supporters. But (with a handful of exceptions that I’ll share in the next post) no one’s …

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