fbpx

Don’t I know you from somewhere?

YOUNG-TALENT-logo-e_news3Recently the Dutch Fundraising Institute  announced the winner of the second annual Young Fundraising Talent contest. You can read the essay from last year’s winner here, and below a translation of the winning essay this year, by Paulien Boone.

This year’s theme was “Don’t I know you from somewhere?” and Paulien, with her entry, has won a trip to the AFP Conference in San Antonio, Texas. We wish her luck and lots of fun!

———–

That familiar and addictive icon popped up on my phone: new message alert. It’s from a friend I used to see nearly every day for years; when we were both students in Groningen and did everything together. We’ve been trying to connect for weeks and with no luck. We live 250 kilometers apart and don’t get to see each other so often these days. And with so much distance I don’t quite know how to begin a conversation and I default to the easy questions: “How are the kids?” and “Have you finished your thesis?” (more…)

How Much Money Will You Waste This Year?

2013 was full of negative press about wasteful charities. Much as we refute the claim the fact is we are wasteful; just not of the things we are accused of. waste not want not

Real waste is the money we spent on PR and strategists who had us cowering rather than robustly defending ourselves. How many potential donations have we wasted by obfuscating instead of standing up? Why did we accept the premise of the accusations and whimper rather than reject it and fight? When did we decide people were too stupid to understand it would take more than a £3 donation to save the world? (more…)

Quit with the gratitude

economic-crisis-1I’m tired of hearing about the ‘economic crisis’ as a reason for not achieving fundraising targets. It’s what it is. It’s the new normal.

The charities that are achieving and exceeding targets today are the ones that accept this new normal and are responding to the needs of their supporters.

This is especially true in corporate partnerships. Companies no longer have budgets for making donations to charities in the same way that they did 5 or ten years ago. Their world has changed. They have to work smarter and leaner. (more…)

The hype over ‘donor journeys’

‘Donor (or supporter) journeys’ is all the buzz in the nonprofit world, with prominent thinkers peddling the virtues of mapping out the donor experience. But as a fundraiser actually working on the front-line of income generation in a difficult financial climate, I’d like to add a critical voice to the discussion. (more…)