When I say I am 60 (only just) I wonder what your reaction is? He bloody looks it? He should retire? Richard you still have one third of your life ahead do not stop now! Poor guy? Or, go for it Richard the best part of your life has only just started?
Perhaps your reaction might be: I must read this blog: his life experiences and his fundraising experience must be AWESOME. Who could know more?
So, make your mind up. Your attitudes to ageing can make or break your performance: average gift values, loyalty, donor happiness and most importantly the final gift – the legacy.
Are you ageist? Or an Age Ambassador?
Do you think Old is cold or Old is gold? (more…)