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The hype over ‘donor journeys’

‘Donor (or supporter) journeys’ is all the buzz in the nonprofit world, with prominent thinkers peddling the virtues of mapping out the donor experience. But as a fundraiser actually working on the front-line of income generation in a difficult financial climate, I’d like to add a critical voice to the discussion. (more…)

How to Make Your Story Stand Out

Everyone in the sector is trying to tell their story. The power of storytelling was showcased earlier this month when 20 well known fundraisers shared tales that had inspired them at SOFII’s ‘I Wish I’d Thought of That’ (or, in my case, ‘I Wish I’d Gone to That’!)

But if everyone does it how’s yours going to stand out? (more…)

3 storytelling lessons

Story telling!Here is an analogy to fundraising from the Sanskrit scriptures that I have derived many lessons from. It is about Ganesha and his brother Kartikeya, who were tasked by their parents to go around the world three times. While Kartikeya set out on the task immediately, circumambulating the globe as instructed, Ganesha chose to walked around his parents, Shiva and Parvati, with great devotion three times.

When asked by his brother to explain his action, Ganesha replied, “you chose to go around ‘the world’, I did so around ‘my world’. Ganesha was pronounced the victor of this task by his parents. (more…)