101fundraising archive of social media

How to DIY a digital strategy that actually works

By Beate Sorum • April 18, 2016

Wouldn’t you like to relax and have a digital strategy that works, rather than chase the latest new social media channel and always wonder if you’re spending your time in the wrong place?
You can have that! Luckily, there’s a really simple framework for getting some zen and peace of mind. …

Silver bullets and cross stitch

By Lucy Gower • April 16, 2015

At every conference I have ever been to there has been a session called ‘the next big thing’ and delegates turn up expectantly hoping for a silver bullet that will give them all the answers.
Last week was no different, at e campaigning forum (ecf), digital campaigners, volunteers and fundraisers gathered …

What fundraisers can learn from how activists are using mobile to organise

By Paul de Gregorio • March 26, 2015

No one can doubt that the mobile phone is now a firmly established fundraising tool.
As a sector we’re taking full advantage of the opportunity. Text to donate asks appear on trains, the tube, the back of washroom doors and are central to telethons like CRUK’s Stand Up To Cancer. Recently …

Why so many organisations fail at Facebook

By Beate Sorum • March 2, 2015

If you find Facebook is not really working for your organisation, I am willing to bet that it is not Facebook’s fault – it’s yours. Too many take too lightly on their social media work – and get the results to match it. No such thing as a free lunch …

The Ghost of Christmas Future

By Rory Green • December 22, 2014

Think back to Christmas when you were a kid. What did that look like? How did you celebrate?
How much of your Christmas shopping was done online?
How many relatives did you Skype with on Christmas morning?
How many friends send you Holiday wishes on Facebook or Twitter?
How many Christmas dinners were instagramed?
How …

Treat donors like the superheroes they are

By Laura Iancu • July 4, 2014

We’re not in a competition, nobody’s shouting who is the most important asset inside a nonprofit organization. No one should do this. Because deep down we all know it. A nonprofit cannot exist, cannot reach its dream or come closer to fulfilling its cause without donors. You know at the …

You can never make a #nomakeupselfie or a cold water challenge-trend. But you CAN be ready for it.

By Beate Sorum • June 23, 2014

It’s the dream of any fundraiser: something just magically raises millions in a few days. Like Nomakeupselfie in the UK, and the cold water challenge that suddenly swept Norway. Literally millions suddenly flowed to unsuspecting charities. The power in these things are that they are sudden, unplanned and that the …

4 things we need to learn from the #nomakeupselfie phenomenon

By Georgia Bridgwood • June 16, 2014

Part 1. Successful mass participation relies on behavioural insight
I’m sure you’re aware of campaigns that started with the intention of “going viral”; if you haven’t worked on one. I know I have. It never works.
They fail because they try to force-feed the public with a key message, or get people …

Fail Fast, Fail Forward

By Paul de Gregorio • October 24, 2013

I’ve just got back from the wonderful IFC conference in Holland.
Tuesday to Friday was a blur of chats, sessions, drinks, chats, more sessions and a lot of laughs.
The IFC is one of my favourite conferences because I always come back from it with a huge level of inspiration and enthusiasm …

You like me

By Mary Lynn Lalonde • September 2, 2013

What’s not to like about our donors?
Sally Field is almost as famous for her 1985 Academy Award-acceptance speech for Places in the Heart as she is for her entire acting career: “I can’t deny the fact that you like me,” she gushed. “Right now, you like me.”
Flash forward to 2013 …