Recently, a small raft of articles have appeared about a new study, published in the Journal of Economic Psychology, apparently showing that offering a gift as a “thank you” (what we in the industry would call a “premium” offer) can reduce the amount of money people will donate to your charity.
I found this to be old news. But the press (and some marketing gurus) didn’t. The top GOOGLE search on this was entitled “Charities: Don’t Thank Donors With a Gift! – Forbes”.Well, that’s the private sector for you: making studies to “discover” what fundraisers already know. (more…)