Everything that happens on any social media channel can be categorized as one of two things: content or conversation. Content builds a following, conversation builds a relationship. Content is difficult and time-consuming, conversation is fun.
So, here’s an idea – outsource and automate content so you can focus on having conversations.
I know, automation sounds a lot like spam. And mostly, I agree. But it’s not impossible to automate content that is timely and valuable. If you can hit that sweet spot, your audience won’t care that it is automated.
For example –great fundraising blogs like (more…)