Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. Influencers: global word of mouth marketing If you know the term ‘influencer’, it might conjure up images Read more…
“To know the road ahead, ask those coming back.” – Chinese proverb. Last December I was invited to give a keynote speech on “Fundraising: Trends and Challenges in the Changing World and China” at the Read more…
Digital channels have changed the ways we work with fundraising, but how is it disrupting the donor relationship?
Facebook Birthday fundraising has not yet come of age. There is still plenty of time to make the most of this opportunity.
Find out how to fast-track fundraising innovation with three interesting facts about why charities need to innovate around fundraising.
No one can doubt that the mobile phone is now a firmly established fundraising tool. As a sector we’re taking full advantage of the opportunity. Text to donate asks appear on trains, the tube, the Read more…
It’s the dream of any fundraiser: something just magically raises millions in a few days. Like Nomakeupselfie in the UK, and the cold water challenge that suddenly swept Norway. Literally millions suddenly flowed to unsuspecting Read more…
I’m sure you’re aware of campaigns that started with the intention of “going viral”; if you haven’t worked on one. I know I have. It never works.
They fail because they try to force-feed the public with a key message, or get people to do an activity that’s somehow ‘relevant’ to their cause. But asking people to alter their behaviour is a big request. Only your die-hard supporters love you enough to do that – and that normally means it’s not enough people to form a critical mass. (more…)
What’s not to like about our donors?
Sally Field is almost as famous for her 1985 Academy Award-acceptance speech for Places in the Heart as she is for her entire acting career: “I can’t deny the fact that you like me,” she gushed. “Right now, you like me.”
Flash forward to 2013 and thanks to Facebook, we all get a chance to be Sally Field on our very own stage nearly every day. (more…)
In February I met with fundraisers in Amsterdam to brainstorm how we could engage our various supporter relationships (‘leads’ or prospects) to move them to become donors to our organizations.
And while I suspect that most came to the session “Turning Likes into Cash” to hear the closely held secret to raising donors via social media (spoiler: there isn’t one), I would like to think that most participants left with at least one practical idea that they didn’t have before the session. (more…)
I spent my entire summer in a summer course studying digital innovation with a bunch of 19-20 year old university undergrads. Apart from making me feel very, very old, they also taught me a few very valuable lessons.
Watching them all getting writers cramps one by one during the written exam – which at the LSE is a deliciously 20th century style affair done by pen and paper – taught me the most valuable lesson of all: It is dangerous to abandon your analogue skills even in a digital world. (more…)
Every nonprofit fundraiser should know about the power of matching gift programs as they’re one of the most prevalent types of corporate giving. But are you doing the most to maximize the number of incoming donations being matched? Read more…
I’ve been reading Peter Drucker lately. In case you don’t know, Peter Drucker was one of the first management gurus of the 50’s, and one of the most influential of all times. As Mr. Drucker got older, he turned his talents to nonprofits, first opening a foundation for nonprofit management, and then donating his own time and energy to the social sector. His book, Managing the Nonprofit Organization, first published in 1990, was a seminal work in our field.
In 2005, just after he died, Bloomsberg News posted a fundraising challenge to the NGO world: “Convert donors into contributors”, Drucker had said in his last days. “If nonprofit groups are to acquire more financial resources, those who give will need to feel more like participants.”
So, has this advice from the sage of NGO management held up? Are today’s NGOs creating more – or better – donors using methods of “engagement”? It’s definitely the buzzword of the social-media decade, but is it working? Or rather, how is it playing out? (more…)
Recently, a small raft of articles have appeared about a new study, published in the Journal of Economic Psychology, apparently showing that offering a gift as a “thank you” (what we in the industry would call a “premium” offer) can reduce the amount of money people will donate to your charity.
I found this to be old news. But the press (and some marketing gurus) didn’t. The top GOOGLE search on this was entitled “Charities: Don’t Thank Donors With a Gift! – Forbes”.Well, that’s the private sector for you: making studies to “discover” what fundraisers already know. (more…)
Everything that happens on any social media channel can be categorized as one of two things: content or conversation. Content builds a following, conversation builds a relationship. Content is difficult and time-consuming, conversation is fun.
So, here’s an idea – outsource and automate content so you can focus on having conversations.
I know, automation sounds a lot like spam. And mostly, I agree. But it’s not impossible to automate content that is timely and valuable. If you can hit that sweet spot, your audience won’t care that it is automated.
For example –great fundraising blogs like (more…)