101fundraising archive of donor service

Could it be unethical not to ask for a sufficiently high gift?

By Ian MacQuillin • September 13, 2018

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As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …

The problem with money

By Francesco Ambrogetti • July 19, 2018

Wall Street

I think it is quite ironic that most nonprofits and fundraisers have so much trouble with money. The ways we consider the money we raise and the money we spend are still measured and defined by the old-fashioned rules of charitable activities. Charitable money is a gift, it is free; …

12 insights from the crystal ball: Get your fundraising ready for the future  

By Matthew Sherrington • January 30, 2017

Who’d have predicted the events of 2016? We’d all love a crystal ball to see what the next few years hold for us all. In relation to fundraising, here’s the next best thing.
In autumn last year I had the opportunity to interview several fundraising and sector leaders, across different disciplines. …

Making assumptions – a fast track for failure

By Lucy Gower • January 18, 2017

Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …

Fundraising For Humans

By Simon Scriver • November 7, 2016

I remember volunteering for Childline.
Kids would phone, text or e-mail with all sorts of questions and stories – from horrific cases of abuse to completely nonsensical banter.
Many calls were pranks…groups of kids phoning up to tease us, mock us and attempt to get a rise out of us. No matter …

Stop and smell the roses

By Brad Sedal • June 7, 2016

I’m proud to call myself a Fundraiser. It’s who I am, it’s what I do, it’s kind of in my core.
But there is a challenge. A donor really, really doesn’t want to be ‘fundraised’. They don’t want to know that they are being targeted, segmented, analysed, and actively moved up …

The acceptable face of fundraising targets

By Ken Burnett • May 26, 2016

If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …

Invest. Experience. Loyalty. Retention. Income. Repeat.

By Reinier Spruit • May 19, 2016

If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.
The simplest way I can explain it:
We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences …

Getting back to basics…

By Rachel Hunnybun • May 17, 2016

Recently I ordered two pairs of shoes from an online retailer. There was a problem on the order confirmation and so I had to call the company to sort the issue out. In that ten minute phone call I felt valued, welcomed as a new customer, found out some great …

How answering ‘Why’ and ‘What’ could change your fundraising

By Charlie Hulme • May 12, 2016

a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …