With so many nonprofits rethinking their digital strategies following the challenges of the last year, it’s important to remember the opportunities that are there for those that are ready to make change, writes Twilio’s Michael Read more…
As the invite-only audio app begins rolling out to Android users, find out how your organisation can get on board. What’s the big deal, anyway? Clubhouse arrived at the right time. Launching as the coronavirus Read more…
“To know the road ahead, ask those coming back.” – Chinese proverb. Last December I was invited to give a keynote speech on “Fundraising: Trends and Challenges in the Changing World and China” at the Read more…
Digital channels have changed the ways we work with fundraising, but how is it disrupting the donor relationship?
We used to run into each other at fundraising conferences and events, but it had been a while since we had met. When I called her and suggested catching up over lunch, I was hoping Read more…
Whenever I go to a fundraising conference or meet with other fundraisers, one question that without fail comes up is ‘What’s next in fundraising?’ It’s like we are hoping for someone to wave a magic Read more…
Wouldn’t you like to relax and have a digital strategy that works, rather than chase the latest new social media channel and always wonder if you’re spending your time in the wrong place? You can Read more…
Imagine this. You’re in a meeting with a donor. So you’ve done the hardest part already: you got the meeting. This donor really wanted to meet with you and she actually invited you to her Read more…
The social-profit sector needs fundraisers to dive in to a digital way of living and thinking more than ever. And in 2016 if you aren’t, you’re going to get left behind. Here’s 3 reasons why Read more…
The Resource Alliance’s International Fundraising Congress is hands down the best investment a fundraiser can make in their career and themselves. Every year, some of the best minds in fundraising gather in Noordwijk to elevate Read more…
I’m likely preaching to the converted here. A group of fundraisers reading an international fundraising blog may not feel there are seismic shifts in the way people behave in different countries. And they’d be right Read more…
How many of you have been frustrated by the hype of the ‘next big thing’? Our whole sector experienced it last year when #nomakeupselfie and the #icebucketchallenge took off – ‘create a campaign just like Read more…
At every conference I have ever been to there has been a session called ‘the next big thing’ and delegates turn up expectantly hoping for a silver bullet that will give them all the answers. Read more…
No one can doubt that the mobile phone is now a firmly established fundraising tool. As a sector we’re taking full advantage of the opportunity. Text to donate asks appear on trains, the tube, the Read more…
If you find Facebook is not really working for your organisation, I am willing to bet that it is not Facebook’s fault – it’s yours. Too many take too lightly on their social media work Read more…
Think back to Christmas when you were a kid. What did that look like? How did you celebrate? How much of your Christmas shopping was done online? How many relatives did you Skype with on Read more…
Part 1. Successful mass participation relies on behavioural insight
I’m sure you’re aware of campaigns that started with the intention of “going viral”; if you haven’t worked on one. I know I have. It never works.
They fail because they try to force-feed the public with a key message, or get people to do an activity that’s somehow ‘relevant’ to their cause. But asking people to alter their behaviour is a big request. Only your die-hard supporters love you enough to do that – and that normally means it’s not enough people to form a critical mass. (more…)
If I told you that you could double your digital fundraising quite easily, wouldn’t be stupid of you not to? I think everyone would agree. Yet the sorry state of affairs is this- donation forms suck, and people are not fixing them.
There is this stubborn belief in fundraising, that if someone has decided to support a charity, surely they will do so even if the donation form is a bit heavy. This is simply not true. (more…)
I’ve just got back from the wonderful IFC conference in Holland. Tuesday to Friday was a blur of chats, sessions, drinks, chats, more sessions and a lot of laughs. The IFC is one of my Read more…
What’s not to like about our donors?
Sally Field is almost as famous for her 1985 Academy Award-acceptance speech for Places in the Heart as she is for her entire acting career: “I can’t deny the fact that you like me,” she gushed. “Right now, you like me.”
Flash forward to 2013 and thanks to Facebook, we all get a chance to be Sally Field on our very own stage nearly every day. (more…)
I was on a conference call with someone the other day and they mentioned, “Surfing the web”, and then, immediately, almost embarrassed, added, “who says that anymore?!” It’s true, no one says that anymore. We’re Read more…
I wonder if, like me, you sometimes feel this modern world is going just too fast? Perhaps, as I am, you’re increasingly coming to doubt that the many technological advances of our times are actually making our lives easier and better, like they promised they would? By any chance, does your daily email mountain also seem to you ever harder to climb and less interesting to boot, as mine does? Or does it trouble you, as it does me, that while you can now be reached by telephone pretty much wherever you happen to be, (more…)
I spent my entire summer in a summer course studying digital innovation with a bunch of 19-20 year old university undergrads. Apart from making me feel very, very old, they also taught me a few very valuable lessons.
Watching them all getting writers cramps one by one during the written exam – which at the LSE is a deliciously 20th century style affair done by pen and paper – taught me the most valuable lesson of all: It is dangerous to abandon your analogue skills even in a digital world. (more…)
We all love watching a good video clip. In the last couple of years we’ve been captivated by the likes of charity:water, Kony, and now the zillion versions of the Harlem Shake. Lots of views, Read more…
Collecting Facebook pagelikes must not be your key objective any longer. In 2013, your focus should be on improving the interaction with your Fanbase. In this blog we’ll introduce IPP, an effective KPI to monitor Read more…
