If the coronavirus pandemic has taught us anything as fundraisers, it’s that innovation means survival. Everyone everywhere, in every industry, has had to adjust to new ways of working. In some places, there is talk Read more…
Nick Scott, Head of Digital at MSF Spain, writes about how the organisation had great success with the implementation of chatbots as the COVID-19 pandemic spread across the world. Along with Toni Matas, director at Read more…
With so many nonprofits rethinking their digital strategies following the challenges of the last year, it’s important to remember the opportunities that are there for those that are ready to make change, writes Twilio’s Michael Read more…
Ever since face-to-face first took the fundraising sector by storm, becoming the most successful recruitment channel for regular givers, fundraiser retention has been one of the biggest challenges. Face-to-face fundraising is a phenomenal power for Read more…
Many charities are so wrapped up in the process of doing – delivering, raising income, adapting to the panoply of changing circumstances that can radically alter day to day activity – that establishing a truly Read more…
I have worked with many charities and many events teams in my 20-year fundraising career. Currently, I am working as a consultant and I have the privilege of being brought into a charity to troubleshoot and Read more…
It’s 25 years since our first analysis of legacy giving, when we were commissioned by a group of 13 major charities to produce 20-year forecasts of UK legacy incomes. After 25 years of presenting market Read more…
Part Two of a Two Part Guide: How to Boost Sustainer Retention in The First Three Months – Top 10 Keys From Non-Profit Organizations By Paul Tavatgis & Sherry Bell, Professional Face-to-Face Fundraising Association and Read more…
Part One of a Two Part Guide: Boosting Donor Retention From Day One – Top 10 Tips for Professional Fundraising Agencies By Paul Tavatgis & Sherry Bell, Professional Face-to-Face Fundraising Association and Erica Waasdorp, A Read more…
A question I hear often amongst my fundraising peers is whether Facebook fundraising is growing or already starting to recede. Now, in my opinion, some in the sector would love Facebook fundraising to be a Read more…
Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another that is equally as important. Far too many groups are not focusing Read more…
Perhaps more than any other organization, nonprofits are driven almost entirely by their audience. Without effective marketing, they cannot raise awareness about their cause. Without a targeted, cohesive message that resonates with the right people, they Read more…
Responsive Fundraising aligns with what people expect from the organizations they love. They want to be included as part of the cause, rather than treated simply as a number.
Imagine a world where you could capitalise on existing mass participation events and use them to raise some serious funds for your cause. And this without you carrying any of the risk or event running Read more…
A topic that I know many of us struggle with is how to design and deliver campaigns that both influence decision makers and at the same time build the strength of our organisations and help Read more…
Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. Influencers: global word of mouth marketing If you know the term ‘influencer’, it might conjure up images Read more…
Learn how to impact school fundraising sales by better understanding two important measurements Every sponsor wants to experience a successful school fundraiser. The question is, “what does it mean to experience fundraising success, and how Read more…
A meeting I recently had made me reflect on the nature of philanthropy, and thus of our roles as fundraisers. At the healthcare clown organisation in Barcelona where I work as a “major donor” fundraiser, Read more…
Charity brands are quite literally big business. In 2018 Cancer Research UK’s brand was valued at circa £2.3 billion and the British Heart Foundation’s at £1.36 billion. The models that underpin these statistics are typically Read more…
The revolution in technology – AI, robots & more – and its impact on NGOs: challenges and solutions Society is changing at a speed that is faster than ever before. Technology, especially that of communications, Read more…
It’s 2019 and every fundraiser has heard about legacy fundraising. Every fundraising director or manager knows that legacy fundraising is part of a balanced and successful fundraising mix. Research, analyses and forecasting predicts that legacy Read more…
Fundraising Online focussed on how to use emerging and disruptive tech, what’s coming next, and fundraising, changemaking and innovating insight for all.
Over the past two years, I have met two personal goals: I participated in my first triathlon and my first Spartan Race (an obstacle course challenge event). While I tell people to not mistake my Read more…
You’d be forgiven for thinking that fundraising is all about asking for money. But a good fundraiser knows that that’s actually only a small part of the job. The real time consuming stuff, and the Read more…
Other than a good story, have you ever wondered what makes one fundraising campaign more successful than another? The “magic bullet” of olden times, which you can quickly apply today – even if you think Read more…
