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So you want to learn how to do fundraising, eh?

As 30-year veteran of fundraising, I get asked a LOT of, well, silly questions about fundraising. But the most obvious one that shows someone is just learning the field is: “So how DO you do fundraising?”

The (obvious) answer is: well, that depends on what kind of funds you want to raise. So the first thing you need to do if you’re starting in this field is to learn the nomenclature, the language. That way, you can tell the difference between a TYPE of fundraising, and a TECHNIQUE of fundraising. For example, a charity run is a technique. So is a $500-a-plate dinner. But each of these goes after a different TYPE of donor. (more…)

Major gifts: Fundraising from the frontlines

Years ago when I stepped on the tee box to play my first round of golf, I assumed success. My swing, short game and putting were decent after months of practice at the driving range. But that day my game never took off to even be able to fall apart. I knew the rules and had reliable shots – all the necessarytransactions to the game. I did not, however, know the etiquette of golf: the social behaviours that enhance the experience and sport, and expose a novice like I was then. I talked. A lot. I constantly walked in front of others’ lines on the green, and my club must still be at the bottom of that pond. Of course I was never invited out by that group again. In recreational golf, technique is necessary as a point of entry but is not enough.Values-based behaviour is as important to succeeding at the game as having a consistent fairway shot. (more…)

Welkom fondsenwervers!

Hallo en welkom bij onze allereerste blog post! Wij zijn enthousiast over fondsenwerving en nonprofit marketing, dus zijn we een nieuw fondsenwerving blog begonnen. Jij bent getuige van een historisch moment met de lancering van 101fundraising. Ten minste, dat hopen we… (more…)

Welcome fundraisers!

Hello, and welcome to our very first blog post! We are excited about fundraising and nonprofit marketing, so we decided to create a new fundraising blog. You are witnessing a historic moment with the launch of 101fundraising. At least, we hope… (more…)