This graph shows face-to-face attrition, in the first three months, for an enormous UK charity. It’s more than likely a very familiar, and frustrating, image for you. In fact, it’s so familiar that a recent Read more…
I am a numbers nerd; the queen of testing. I have passionate love affairs with databases. And even though, over the years, I’ve done every other fundraising job from copy- and proposal-writing to events to a major gift negotiation — and even knocking on doors asking for petition signatures and “a check as well so that we have the resources to ensure that this legislation passes” (I was 18. Maybe my start in fundraising?) – I always come back to the numbers. Beautiful numbers.
So when I came to work at an animal sanctuary in the Netherlands, I was more than a little nervous to learn that I would be working as a “donor contact” at a nine day donor visitation event. (“You mean I have to talk to people? For nine straight day? In Dutch?”) (more…)
Our initiative Alpe d’HuZes started in 2006 with 66 bikers who wanted to bike the Dutch mountain Alpe d’Huez in France and make a difference in the fight against cancer. We were aiming for 50,000 euro, but we raised 350,000 euros and were suprised by our succes.
How in the world of cancer and fundraising was this possible? (more…)
First of all I want to say a BIG THANK YOU to the inaugural bloggers who’ve opened this crowdblog with some great blog posts! We’ve seen 6 blog posts so far and I enjoyed every bit of them! Thank you Rebecca, Victor, Mitch, Margot, Julie and Lars!
Obviously there are a trillion fundraising topics to choose from, but today I’ve chosen one I consider the most important: donor loyalty.
When I started to use Twitter last year I made a few rules for myself. One of them being that I didn’t want to tweet about personal stuff, so I decided to tweet only about fundraising. To boost my followers I thought I’d summarize the best Tiny book in the series: Essentials of Donor Loyalty from professor Adrian Sargeant.
