This month exactly 10 years ago, I started my first job as a fundraiser! And from the beginning I was hooked. I love fundraising, because it enables change. Vision and passion combined with great fundraising enables important change. And as a fundraiser you play an important part in that change.
So, looking back over those 10 years, what did I learn? I’ve listed the most important strategic ingredients for a successful fundraising program. Ten years of fundraising experience summarized in one blog post. You only need 3:49 minutes of reading to catch up with 10 years. Now that seems like the bargain of the decade!
(A big thank you to all my fundraising colleagues from Médecins du Monde, Médecins Sans Frontières and Greenpeace who made me the fundraiser I currently am. And a special thanks to Roger and John for the teachings in the early days!)
As individuals, when disaster strikes we dig deep and give to a relief fund, often having to reduce or put a hold our regular giving.
For an organisation, there is likely to be an occasion when you’re income reduces as supporters divert their giving to a disaster relief fund.
How can this be managed, can it be managed?
Some organisations will have a contingency plan in place, others will have to fly by the seat of their pants; and just hope they can ride it out. (more…)