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Graeme Russell

Graeme runs Adage Business, a boutique agency providing assistance to the not-for-profit sector to help them get their message out, helping them be heard through traditional and online media. He's passionate about new opportunities to get clients messages to market. Working with the not-for-profit sector he helps ensure this group receives the exposure it may not normally get. Graeme has been using social media for many of his clients and has seen some startling results; he enjoys the fluidity and connectivity that social media is able to give and bring to a campaign. He says social media needs to be recognised as two way communication that allows anyone to connect, collaborate and converse across a wide range of topics.

We’ll keep the lot – thank you

There has been recent news stories about charity collectors lately, some of these have reached the global ‘ear’ others have only been covered in the country of origin.

The latest to hit global news has been about ‘chuggers’, a quaint term for ‘charity muggers’. They’re the people out on the streets raising awareness, funds and subscriptions; who bail up people, use all manner of technique to ‘sell’ their story to the public.

This along with stories about contract charity collection companies who don’t pass on the full amount of the money raised. (more…)

Graeme Russell

Annual Reports – Print or Online

Something that is often asked is how to share annual reports with supporters, should these be printed, online or both?

Annual reports and how they’re distributed should be included in your annual communication plan and not left until the report is due to be released, which sadly can be the case in many organizations.

Supporters, current and potential, want to know about your organization, they want to know what you have been doing, where the resources have been allocated and they don’t want to have to wade through reams of paper to get the answers.

With internet being widely used it makes sense for organizations to make use of it to share not only what they do, but also share their annual reports and much more. (more…)

Graeme Russell

You are your organisation

It is important to always be aware that no matter the means of communication you are the voice of your organisation.

How often have you dealt with a business and been surprised with how lacklustre they were – their manner offhand, the way they answered phone or in any other dealing you may have had with them?

The truth be known community organisations -nonprofits, are no different, but where the big difference is that you are appealing to your community for support and therefore your communication has to be impeccable.

(more…)

Graeme Russell

Donating with a Tweet

Often we see something like “Please donate a tweet a day to help …. “ followed by a link to a site where people have to sign-in with their twitter details, or give it permission to access their twitter account.

Often though organisations don’t explain how the ‘donated’ tweet helps, they say what it helps, but often not how it helps.

If a charitable organisation is looking at using something like “donate-a-tweet”, it would make sense, and help with the cause if they were to tell people how “donate-a-tweet” works. If an organisation were to do this it would give their friends, followers an insight into how much it can help. (more…)

Graeme Russell

Ongoing support is needed

As individuals, when disaster strikes we dig deep and give to a relief fund, often having to reduce or put a hold our regular giving.

For an organisation, there is likely to be an occasion when you’re income reduces as supporters divert their giving to a disaster relief fund.

How can this be managed, can it be managed?

Some organisations will have a contingency plan in place, others will have to fly by the seat of their pants; and just hope they can ride it out. (more…)

Graeme Russell