This graph shows face-to-face attrition, in the first three months, for an enormous UK charity. It’s more than likely a very familiar, and frustrating, image for you. In fact, it’s so familiar that a recent Read more…
“Originally, a one-night stand was a single theatre performance, usually by a guest performer(s) on tour, as opposed to an ongoing engagement. Today, however, the term is more commonly applied to a single sexual encounter, an example of casual sex, in which neither participant has any intention or expectation of a long-term sexual or romantic relationship.” (source: Wikipedia)
Hope I caught your attention. Sex usually does, so I guess you’re still reading. Being new to blogging I recently found out that metaphors usually do the trick. In this blog post a one-night stand opposes the long term focus in fundraising, which is trying to engage in meaningful and lasting supporter relationships.
