101fundraising archive of retention

A retention vision like Billie Holiday

By Reinier Spruit • March 16, 2015

Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we’re either in one-on-one or team meetings… We’re all taking selfies. It’s all “Me, Myself and I“. But we’re looking the …

A tale of two donors

By Charlie Hulme • March 9, 2015

or The ENORMOUS difference in value between ‘what’ and ‘why’
Charlotte and Emily have never met. They are the same age, live in the same area, have the same income, the same outgoings and the same number of children.
Three years ago today both were out shopping when, independently, they stopped …

Storytelling – it’s more important than you think

By Richard Turner • March 5, 2015

The sense I get is that many fundraisers think “Stories oh yeh – they’re important but not critical”. It’s seen as a nice to have. “What we need for our fundraising campaign is a catchy appeal title and a strong creative concept. Then we will embellish it with stories”. And …

Why I’m Not a Fan of Welcome Packs

By Margaux Smith • February 16, 2015

‘Hate’ would be too strong a word. I really just think we can all do so much better.
I know every charity that sends a welcome pack to new donors has the best of intentions. We really are so grateful that someone has made the choice to give to the cause …

Are You Addicted to Acquisition (AA)?

By Ece Ünver • January 26, 2015

“Hi, I am fundraiser and I’m addicted to acquisition.”
Dear fundraiser, let’s start our day by admitting our addiction. We’re all obsessed with the idea of “new”: our new fundraising campaign, testing crowd-funding, creating best call to actions to attract prospects. Our final campaign was cutting edge; we achieved raising more …

December “Glass Balls” for Major Gift Teams

By Karen Osborne • November 24, 2014

We all have to juggle responsibilities. News commentator Leslie Stahl admonishes us to identify our glass balls, those tasks that we cannot drop under any circumstances.  When those balls shatter, the consequences are either dire, or there is a ripple effect and other things come crashing down.
Here is my list …

Supporter journey thinking

By Jens Hooiveld • November 10, 2014

In many occasions fundraisers manage stand-alone direct mail campaigns, telemarketing campaigns or any other channel-campaigns. With hardly any idea whether the timing and proposition are suitable to the supporter, but just because they fit general selection criteria or their own planning. This is how we’re all used to work and …

My Top 5 Takeaways From the International Fundraising Congress

By Rory Green • October 23, 2014

This year in Holland, fundraisers from around the world gathered to learn, connect, share and grow at the International Fundraising Conference (IFC).
It was my first time at IFC.  After years of hearing how it was the best fundraising conference in the world, I had pretty high expectations. I can honestly …

The Fundraising Power of Curiosity

By Roger Craver • October 10, 2014

When the International Fundraising Conference opens on Wednesday in the Netherlands it will not only benefit attendees, it will send a signal on the power and importance of “curiosity.”
Folks spend a lot of money, time and travel hassle to get to the IFC.  Unlike most local/national conferences they come not …

The power of ‘no’

By Jonathon Grapsas • September 22, 2014

To fundraisers, hearing the word ‘no’ can be a little jarring. Sometimes even a little awkward.
As a direct marketer, it’s never bothered me so much. In many ways, crassly it’s a numbers game. For me, ‘no’ simply means, “there’s nothing to see here”.
And on I move. Looking for more and …