Sarah Clifton, Blogger on 101 Fundraising
• June 22, 2015
We have a unique profession, and one that very few of us plan to choose when we begin our careers. Many of us stumble on to a job as fundraisers, fall in love, and never look back. And because we are not only doing what we’re passionate about, but also …
• February 17, 2014
Philanthropy as we have known it is changing. And while donors continue to focus their time and money on the causes to which they have the most personal connection, our understanding of “community” has evolved so fundamentally in the wake of globalisation that one may have just as much tangible …
• August 29, 2013
‘Donor (or supporter) journeys’ is all the buzz in the nonprofit world, with prominent thinkers peddling the virtues of mapping out the donor experience. But as a fundraiser actually working on the front-line of income generation in a difficult financial climate, I’d like to add a critical voice to the …
• May 16, 2013
In February I met with fundraisers in Amsterdam to brainstorm how we could engage our various supporter relationships (‘leads’ or prospects) to move them to become donors to our organizations.
And while I suspect that most came to the session “Turning Likes into Cash” to hear the closely held secret to …
• December 17, 2012
This is the very last 101fundraising blog post of 2012 and incidentally also our 200th. It therefore seems doubly appropriate to round out the year with a retrospective look at the year (almost) gone by.
For me personally and professionally 2012 has been – more than any year yet – one …
• October 18, 2012
This year a number of 101fundraising crowdbloggers are in attendance at IFC, and at this hour we are precisely halfway through the conference. Some of us have given workshops and the rest of us have followed them. We’ve laughed at the good humor of some of the excellent presenters, cried …
• August 20, 2012
Last week Reinier wrote about a really important topic – planning for the future of your acquisition program. I’d like to expand on his post by sharing an additional tool, and offering a simple checklist to use in your donor recruitment planning.
In the last blog you read about the Hype …
• May 31, 2012
If your organisation has no difficulty finding and keeping new donors, you are either a very lucky or extremely talented fundraiser, and either way one of few. For the rest of us, it seems a constant challenge to find new and better ways to attract high-quality recruits.
So here’s a few …
• February 9, 2012
When Reinier called for someone to write a last-minute blog yesterday, I had coincidentally just purchased a book on social marketing. I have been interested in the subject for some time, but the discussion on the recent 101fundraising blog about donor centered fundraising and public perception really made me think …
• December 19, 2011
A few months ago I posted a blog critical of the donor pyramid and asking why it is still so widely used in the Netherlands (and undoubtedly also some other countries). So now I’d like to propose an alternative. The problem with the pyramid is that it is only useful …
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