Reinier Spruit, Blogger on 101 Fundraising - Page 2 of 4

A retention vision like Billie Holiday

By Reinier Spruit • March 16, 2015

Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we’re either in one-on-one or team meetings… We’re all taking selfies. It’s all “Me, Myself and I“. But we’re looking the …

4th Annual Fundraising Growth Analysis

By Reinier Spruit • December 10, 2014

Oops, I did it again. Like previous years I sliced and diced the Central Bureau of Fundraising (CBF) annual figures into some sort of growth analysis for the Dutch market.
Perhaps I should not repeat the methodology and disclaimer, because you’re probably not gonna read it anyway. Most of you scroll straight down to …

Retention Fundraising: adapt or die!

By Reinier Spruit • September 18, 2014

Almost 10 years ago Roger Craver gave me the book Moneyball from Michael Lewis. I was excited, because I have played ball since I was a kid. I love baseball. The book is about the Oakland Athletics baseball team and its general manager Billy Beane.
Roger told me it could widen …

The BIG 5 in fundraising performance metrics

By Reinier Spruit • May 8, 2014

You might love it. You might hate it. But if you respect your donors and your work as a fundraiser you are likely to spend a few hours per week looking at reports. Those reports will tell you all sorts of things about the behavior of your donors, a.k.a. your …

25 awesome fundraising quotes

By Reinier Spruit • February 13, 2014

Often we hear great quotes capturing the essence of the message. They are inspiring! They remind us of the important reasons why we work for charity and how we should do it, or how best practice would describe it…
In December I attended The Annual Lectures, where an awesome line-up of speakers …

3rd Annual Fundraising Growth Analysis

By Reinier Spruit • December 16, 2013

It’s that time of the year again. Rankings are everywhere. Today we’re looking at a growth ranking of the 224 largest Dutch fundraising non-profits. The data (2007-2012) are provided with the courtesy of the Central Bureau of Fundraising, who will publish their annual report this week.
Like last year, I’ve focused my analysis …

YOU are the reason for your results

By Reinier Spruit • September 12, 2013

Today I want to share what I think is the single most important ingredient for fundraising success. This ingredient can make it, or break it. It’s the multiplier effect. It’s the most powerful element in your fundraising program. Every fundraising program has at least one, some have more, but nobody seems …

20 symptoms of fundraising trouble

By Reinier Spruit • June 17, 2013

There are a lot of fundraisers out there who are in their comfort zone. They don’t like change; they might be afraid of change.
If you are doing everything right, the need for change is obviously less urgent. However, most of us are not doing everything right. So there is a …

We are going down… We have no target!

By Reinier Spruit • April 29, 2013

“Welcome aboard ladies and gentlemen… This is your captain speaking… Welcome aboard this flight to somewhere between here and where you actually want to get to. Flight time tonight could be anything from 1 hour to six hours depending on how well we do.
We will be flying at an altitude that we hope …

Knock knock! Who’s there? Opportunity!

By Reinier Spruit • January 24, 2013

When I moved houses last year I used the postal company to forward my mail to my new address. This service also allowed me to let my utility suppliers, insurance companies and charities know that I have moved, the postal company’s online platform let me  tick the boxes of those …

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