Retention Song

By Reinier Spruit
On November 19, 2012 At 2:00 pm

Category : Best posts Q4 2012, individuals, Latest posts, loyalty

Responses : 13 Comments

If you are really going for retention in 2013 you have to record the Retention Song with your Fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me…

The best performance can do the opening plenary at all fundraising conferences in 2013! Who says fundraising can’t be fun?

Retention Song (on the tune of “Redemption Song” by Bob Marley)

Our donors, yes, we ask them;
Ask them and not only once,
Even after they give more
Not a relation here
But our goals de-serve more
By the touch of Aphrodite.
Our reward in this donation
Relationship.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs.

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Shed a tear for inactive supporters,
‘Cause none of you can stop them leave.
How long shall we ill non profits,
While we stand aside and look? Ooh!
Some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs;
Retention songs.


/Guitar break/

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Wo! Shed a tear for inactive supporters,
‘Cause none of you-a can-a stop-a them leave.
How long shall we ill non profits,
While we stand aside and look?
Yes, some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs –
All we ever have:
Retention songs:
These songs of richdom,
Songs of richdom.

(applause)

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Reinier Spruit (37 blogs on 101fundraising)

Reinier is in love with fundraising since 2001. Ever since he's trying to improve his own fundraising skills and those of others. He founded 101fundraising back in 2010. At the moment working with amazing clients through his one-man fundraising consultancy. Loves running and baseball.


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Comments

  1. L-O-V-E the mandatory Marley! There must be some musically minded folks out there who can make a YouTube video of this. Battle cry of the fundraisers: “Retention songs, retention songs….” Awesome, Reinier. Thanks. 🙂

     — Reply
    • Thanks Lisa! Any performance of the Retention Song I see coming by will be posted here!

       — Reply
  2. GENIUS!!! I’d like to see a follow up welcome tune ‘I Just Called To Say THANK YOU’

     — Reply
  3. very funny !!!!

     — Reply
  4. Love love love this blog! I’m tweeting it too. We are so burned out that we do need some humor. Thanks so much Reinier!

     — Reply
    • Thanks Gonzalo! Thanks Gail! It was a lot of fun making this one!

       — Reply
  5. Love it ! peace to you this winter …. sincerely.. dutchsinse from youtube

     — Reply
  6. Great we loved this – so much so we have responded with one of our own (on the same theme of course).

    So Wham’s Last Christmas (The JGA Supporter Care Mix) can be found on our website http://www.johngrainassociates.com or on UKFundraising.co.uk here http://www.fundraising.co.uk/blog/2012/11/23/retention-song-last-christmas-jga-supporter-care-mix-0

     — Reply
    • Haha, fabulous, excellent, great! Love it!

      Who else?

       — Reply
  7. Pingback: Retention Song - the fundraiser's anthem - UK Fundraising

  8. Pingback: From Retention Song to Last Christmas (The JGA Supporter Care Mix) - UK Fundraising