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What’s All This Noise about Not Giving “Thank You” Gifts?

Recently, a small raft of articles have appeared about a new study, published in the Journal of Economic Psychology, apparently showing that offering a gift as a “thank you”  (what we in the industry would call a “premium” offer) can reduce the amount of money people will donate to your charity.

I found this to be old news.  But the press (and some marketing gurus) didn’t.   The top GOOGLE search on this was entitled “Charities: Don’t Thank Donors With a Gift! – Forbes”.Well, that’s the private sector for you:  making studies to “discover” what fundraisers already know. (more…)

Mitchell Hinz

Too busy to tweet? You’re a liar.

Everything that happens on any social media channel can be categorized as one of two things: content or conversation. Content builds a following, conversation builds a relationship. Content is difficult and time-consuming, conversation is fun.

So, here’s an idea – outsource and automate content so you can focus on having conversations.

I know, automation sounds a lot like spam. And mostly, I agree. But it’s not impossible to automate content that is timely and valuable. If you can hit that sweet spot, your audience won’t care that it is automated.

For example –great fundraising blogs like (more…)

Brock Warner