101fundraising archive of upgrade

The acceptable face of fundraising targets

By Ken Burnett • May 26, 2016

If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …

Upgrading: Ignore at your peril

By Giles Pegram • August 25, 2015

You are writing about upgrading, cross selling and cash gifts.  Why these three?
I covered retention separately in my two blogs (here and here) on relationship fundraising and (here) on recruitment.  These three are the other drivers of monthly regular income.
Presumably the activity that will make the biggest impact is upgrading?

Absolutely, …

A Treasure Trove of New Insights for Fundraisers

By Paul Vanags • September 30, 2013

Now here’s a thing I don’t understand.
I’ve picked it from a very long list of things I don’t understand which includes; differential equations (obviously), how to get jam to set properly (recent problem), and why it is when people read the words “forgetful”, “bald”, “grey” and “wrinkle” they will walk …

It’s you, not me

By Rebecca Davies • February 2, 2012

Today’s post is a morsel.
Short and sweet, it’s a petit four or, if you’re more of a savoury person, a piece ofbleu benedictinto finish a sumptuous year of blogging on101fundraising.org, our crowdblog.
A year ago next weekthe very first blog postwas published on this site. Since then, many more fundraisers have …

The donor lifecycle map

By Sarah Clifton • December 19, 2011

A few months ago I posted a blog critical of the donor pyramid and asking why it is still so widely used in the Netherlands (and undoubtedly also some other countries). So now I’d like to propose an alternative. The problem with the pyramid is that it is only useful …

The donor pyramid is dead… Long live the donor pyramid!

By Sarah Clifton • May 12, 2011

(Klik hier voor de Nederlandse versie)
A number of fundraising headlines have proclaimed the donor pyramid to be dead. And working in America, I hadn’t heard too much about it since my early days in fundraising (way back in the ’90s!) except an occasional chuckle and a “that old thing!” retort …

De donateurpiramide is dood… Lang leve de donateurpiramide!

By Sarah Clifton • May 12, 2011

(Click here for the English version)
De donateurpiramide is in een groot aantal artikelen over fondsenwerving al vaak dood verklaard. Als fondsenwerver in de VS, heb ik er al vanaf de jaren negentig weinig meer over gehoord. Vroeger was het zo dat in Amerika -waar major gifts een groot deel van …