Tony Elischer, Blogger on 101 Fundraising

Look Outside

By Tony Elischer • October 15, 2015

One of my long term mantra’s has been to ‘use windows, not mirrors’, a simple way of reminding myself that truly to move forward, be in line with the market place and to have any hope of innovating, you have to focus on the outside world and not the internal …

Gloves Off 2: Innovation

By Tony Elischer • July 31, 2015

Beg, Borrow or Steal?
Every charity I know of now has firmly embedded in its fundraising and marketing strategy an objective around ‘innovation’ and the need to develop new ideas, new target audiences or innovations within existing programmes. We used to focus on ‘creativity’ and the space to develop ideas, but …

Gloves Off??

By Tony Elischer • February 26, 2015

Where are all the challengers? The agitators? The objectors? The realists?
The more sophisticated and developed our Sector becomes the more people seem happy to stay in line or fall into line. We seem to be growing a Sector that likes a quiet life, likes to ‘play it safe’ and makes …

The Ghost of Christmas Present

By Tony Elischer • December 18, 2014

The biggest story around the Western World in December, is not the pleasure of the build up to Christmas, the expectation of connecting with family and friends or the joy of giving and being part of community, it is the unbelievable consumerism of Black Friday that has now stretched over …

A Crisis in the making

By Tony Elischer • October 13, 2014

Not going to IFC? See details below this post to watch Tony and Rory’s presentation via webinar!
With the emergence from recession of many countries (albeit slow and staggering for some) and many markets announcing reasonable steady growth in voluntary income, it may seem that the not-for-profit sector is in a …

By 2018 Some People Think Fundraising Should Happen For Free!

By Tony Elischer • June 19, 2014

In the UK 2014 maybe the year that we finally come out of recession, but like all economic changes it will take at least two years truly to filter through to fundraising results and impacts. When the recession started in September 2008 we braced ourselves for the ‘collapse’ of fundraising, …

Branding: The next and final frontier

By Tony Elischer • December 12, 2013

The New Lexicon of Fundraising Part 8
“Love is friendship caught on fire.”  Northern Exposure
One of the core lessons of leadership and management is that people can only take so much change. So, on the basis that we have come to the last of an eight-part blog series to define a …

How Does Your Garden Grow?

By Tony Elischer • December 5, 2013

The New Lexicon of Fundraising Part 7
‘As with any journey, who you travel with can be more important than the destination.’
One of the most shameful statistics of 2013 came out of the AFP Fundraising Effectiveness report that concluded that overall donor retention was now only 39% in the USA! So …

‘Major Donors’, who are you kidding?

By Tony Elischer • November 28, 2013

The New Lexicon of Fundraising: Part 6
Greek word: ‘philanthropos’ = Humanity loving
There has never been so much interest, focus or activity around what we have traditionally called ‘major donors’.The Sector has a new found confidence in this area and has realised that it can be approached flexibly and linked simply …

So we have some ‘investors’, now what?

By Tony Elischer • November 21, 2013

The New Lexicon of Fundraising: Part 5
“One loyal friend is worth 10,000 relatives.”
We are all familiar with the normal division used in a direct marketing or individual giving teams: acquisition, development and high value; a simple way of dividing out the task of ensuring maximum value from each donor. The …

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