Rory Green, Blogger on 101 Fundraising
• March 30, 2016
Every year, my favourite charity saves 1,835 cats in Vancouver.
But they don’t talk to me about that. They tell me about one cat at a time. Why? Because they understand what makes a great thank you letter…
The thank you letter is an often neglected piece of donor communication. It sits, …
• October 29, 2015
The Resource Alliance’s International Fundraising Congress is hands down the best investment a fundraiser can make in their career and themselves. Every year, some of the best minds in fundraising gather in Noordwijk to elevate the sector. I had the privilege of attending this year and I came away with …
• October 6, 2015
Look at your board and your leadership team…
How many are men?
How many are over 50?
How many are white?
If the answer is: “most of them” – you are leaving money on the table. Lots of money.
What if I told you that you are missing out on fundraising revenue by …
• February 23, 2015
I live and work in Vancouver BC. It’s a short, two hour flight from San Francisco and the Silicon Valley. Vancouver is experiencing a tech boom right now. Start-ups are everywhere you turn – they have been dubbed the “Maple Syrup Mafia”. Many companies, like Hootsuite and Plenty of Fish, …
• December 22, 2014
Think back to Christmas when you were a kid. What did that look like? How did you celebrate?
How much of your Christmas shopping was done online?
How many relatives did you Skype with on Christmas morning?
How many friends send you Holiday wishes on Facebook or Twitter?
How many Christmas dinners were instagramed?
• October 23, 2014
This year in Holland, fundraisers from around the world gathered to learn, connect, share and grow at the International Fundraising Conference (IFC).
It was my first time at IFC. After years of hearing how it was the best fundraising conference in the world, I had pretty high expectations. I can honestly …
• September 11, 2014
It started for me with direct mail.
See, today, my clients do not segment for gender. They send the very same appeal letter to men and women.
But, you have to wonder, could we attract maybe even more giving if our appeals were somehow “gender specific”?
What’s the science on that? Do men …
• August 11, 2014
The CFRE (Certified Fund Raising Executive) is a professional certification for fundraisers, which is quite well known in North America. To qualify to write the CFRE exam – professional fundraisers must have a minimum of five years’ experience (among other requirements).
Over the last six months, an internal debate has been …
• May 26, 2014
What is your biggest fear?
I’ve often heard that more people are afraid of public speaking than of death. In the non-profit world, I think more fundraisers are afraid of asking for money than the death of their organization.
I work in major gifts. I ask people of means to invest large …
• April 9, 2014
Why do we fundraise? Is it all about the money? Is it all about the donor? Is it all about the mission?
That’s a tough question – and there isn’t an easy answer.
Every single staff person of your nonprofit serves the mission. As a fundraiser, I serve the mission by raising …
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