Rob Woods, Blogger on 101 Fundraising
• October 12, 2015
‘Two weeks of my time, completely wasted!’ The frustration was evident on the face of the corporate fundraiser. She had been telling me she had known from the start that the partnership she’d been told to pitch for could never work, that it made absolutely no sense strategically. And yet …
• May 7, 2015
‘…they called me back two hours after we presented, to say not only did they really want to work with us, but they had even decided to cancel the final stage of their own process, which would have been the staff vote, in order to make sure we would be …
• June 26, 2014
Seven Scarily-common Mistakes that Harm your Chances of Winning Valuable Partnerships
When several years ago, Alix Wooding and her then team at Alzheimer’s Society won the partnership (worth £7.5 million) with UK retailer Tesco, it was the second time her charity had won the Tesco partnership in a decade. For the …
• March 17, 2014
David Ogilvy, a pioneer of advertising once wrote that in the ancient world… ‘When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip’’.
When you speak to a potential donor, or you pitch to a company, do they give you nice …
• October 28, 2013
In the year 2000 my charity employer sent me on a course. Brand new to fundraising, many of the ideas were extremely useful. And I was impressed by a neat system which our tutor gave us to make sure the fundraising goals we set were effective.
You may have been told …
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