Richard Turner, Blogger on 101 Fundraising
• July 25, 2016
The theme of this year’s IFC is asking the right questions.
So here is my question: What is fundraising success?
The answer is obvious surely? It’s how much money we raise.
Success is based on getting from £X to £Y where Y is greater than X. Look at any fundraising award citation in …
• June 16, 2016
Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …
• March 31, 2016
“But we need to ask!” That’s always been the assumption. The golden rule of fundraising. Ask more people, or ask people for more, is how to raise more money. So we need to ask. In the UK you could hear the outcry at the proposed Fundraising Preference Service where donors …
• November 26, 2015
Apparently if you put a frog in a pot of boiling water it will jump out. Yet put a frog in a pot of water and gradually heat it up the frog will not jump out as it boils.
Over a year ago on 101 Fundraising I wrote that the rules of …
• August 3, 2015
I’ve just been watching the movie, Selma. It tells the story of the civil rights movement led by Martin Luther King and his frustration at the slow pace for bringing about change and the right to vote for all. Dr King mobilises action, leading to front page headlines and photos …
• March 5, 2015
The sense I get is that many fundraisers think “Stories oh yeh – they’re important but not critical”. It’s seen as a nice to have. “What we need for our fundraising campaign is a catchy appeal title and a strong creative concept. Then we will embellish it with stories”. And …
• September 8, 2014
Right now I feel like throwing a bucket of ice over the sector we fundraisers work in and shouting “wake up!”.
Years ago I knew something had changed in fundraising. I didn’t know what. Like us all I could see the symptoms such as rising acquisition costs, and falling response rates. …
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