Richard Turner, Blogger on 101 Fundraising

What is fundraising success?

By Richard Turner • July 25, 2016

The theme of this year’s IFC is asking the right questions.
So here is my question: What is fundraising success?
The answer is obvious surely? It’s how much money we raise.
Success is based on getting from £X to £Y where Y is greater than X. Look at any fundraising award citation in …

Here be dragons

By Richard Turner • June 16, 2016

Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …

Is asking the only way to fundraise?

By Richard Turner • March 31, 2016

“But we need to ask!” That’s always been the assumption. The golden rule of fundraising. Ask more people, or ask people for more, is how to raise more money. So we need to ask. In the UK you could hear the outcry at the proposed Fundraising Preference Service where donors …

Have we reached boiling point? – Why we need fundraising to change

By Richard Turner • November 26, 2015

Apparently if you put a frog in a pot of boiling water it will jump out. Yet put a frog in a pot of water and gradually heat it up the frog will not jump out as it boils.
Over a year ago on 101 Fundraising I wrote that the rules of …

Vive la fundraising révolution – the time is now

By Richard Turner • August 3, 2015

I’ve just been watching the movie, Selma. It tells the story of the civil rights movement led by Martin Luther King and his frustration at the slow pace for bringing about change and the right to vote for all. Dr King mobilises action, leading to front page headlines and photos …

Storytelling – it’s more important than you think

By Richard Turner • March 5, 2015

The sense I get is that many fundraisers think “Stories oh yeh – they’re important but not critical”. It’s seen as a nice to have. “What we need for our fundraising campaign is a catchy appeal title and a strong creative concept. Then we will embellish it with stories”. And …

Wake up to the new rules of fundraising!

By Richard Turner • September 8, 2014

Right now I feel like throwing a bucket of ice over the sector we fundraisers work in and shouting “wake up!”.
Years ago I knew something had changed in fundraising. I didn’t know what. Like us all I could see the symptoms such as rising acquisition costs, and falling response rates. …

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