Rachel Beer, Blogger on 101 Fundraising

You sent me a mail pack. A mail pack… I never get those.

By Rachel Beer • June 21, 2016

Although, come to think of it, I had one from you before once, and it was bland and unconvincing. All concept and no substance. Very disappointing.
But this one almost persuaded me to give.
It had me completely for a while, but then your words seemed to lose their conviction when you …

Stop talking about ‘stewardship’ – start doing it

By Rachel Beer • March 10, 2016

Sad though it is to admit, you do get to a certain point in life where you start to notice certain themes, dynamics, characters and scenarios you’ve come across many times before – sometimes over and over – to the point that you can anticipate how things will play out …

Relationship Fundraising: It’s complicated

By Rachel Beer • November 30, 2015

A couple of years’ ago, a wise and brilliant friend, also a fundraiser, said to me over coffee:
‘Relationship Fundraising only needed to be written because the invention of databases meant fundraising could be done on an increasingly large scale. And, because it was on such a large scale, and needed …

When less is more

By Rachel Beer • August 18, 2015

For almost as long as I’ve been a fundraiser, I’ve struggled with the disconnect between the notion that more donors equals more funds raised and the reality – that I’ve seen too often – that the quest for volume results in less net income for the charity.
Yet it persists. The psychology …

Five big reasons your fundraising results could be better

By Rachel Beer • March 30, 2015

(And they’re all about your audience)
There are hundreds, perhaps thousands, of tactics we can apply to get better fundraising results. But what are the big things that make the really big differences?
1. You’re not speaking to the right people
I once worked with a large charity that had been advised the …

Are you in danger of becoming a robot fundraiser?

By Rachel Beer • February 10, 2014

What’s the factor that will have more impact on the success of your fundraising campaigns than anything else?
You’d be forgiven for thinking its your charity’s brand, because you’ll so often hear people citing an unappealing or confusing brand or lack of brand awareness as reasons their charity struggles to raise …

Hiring good fundraisers: Do you look for the 000 factor?

By Rachel Beer • August 26, 2013

I was speaking to a friend the other day – who used to be a fundraiser and is now a top-notch, specialist recruitment consultant for fundraisers – about what we’d like to improve in fundraising. We had a great chat, but it was with some regret that I recognised the …

Digital is the ‘New Normal’, so why is digital fundraising still so rubbish?

By Rachel Beer • May 30, 2013

I was on a conference call with someone the other day and they mentioned, “Surfing the web”, and then, immediately, almost embarrassed, added, “who says that anymore?!”
It’s true, no one says that anymore.  We’re online and using digital media so much now we don’t really even call it anything.  It’s …

Be different, be brave and just make it happen

By Rachel Beer • February 7, 2013

There have been some wonderful, impassioned, thought provoking posts (and rants!) on this blog recently, all about issues very dear to my heart that often have me ranting too.  There seems to be a lot of frustration boiling up at the moment about things many of us know need to …

Make loyal donors not war

By Rachel Beer • August 6, 2012

Thinking about human psychology is something I find myself doing often. It really interests me – which is handy, as there are insights into the human psyche that are innate within the discipline of fundraising. When I was browsing online a little while ago, following links through Wikipedia, I was …

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